Barclays Corporate Video case study

Barclay’s Corporate asked us to create a video case study highlighting the successful growth of their client, Bluestone National Park Resort.

A key element of the story was the support that Barclays has provided the business to support its carbon-neutral journey – and we needed to be cognisant of telling that story sensitively to avoid any risk of greenwashing claims.

We achieved that by having structured interviews with key stakeholders in advance – to ensure we could script with confidence and get approvals from compliance in advance. Storyboarding was also integral to avoid any issues on site during the two-day shoot.

This is a great example of a case study where we used the engaging topic of a client’s ambition to highlight that Barclays is more than a bank – a long-term partner that understands the big picture of its clients’ businesses.

Barclays Corporate Event activation

Football transfers are ultimately just like any other business transaction. There’s risk, there’s liquidity issues and often an FX element, too. As the official banking partner of the Premier League, Barclays is well placed to bring those parallels to life for their corporate clients.

We attended Barclays’ Transfer Watch Live event, capturing content to create a post-event landing page and accompanying social campaign. This was an opportunity to create an engaging guide to Barclays’ solutions, using their Premier League sponsorship and event as a vehicle to tell a bigger story.