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Welcome to the first edition of [EDIT], where we bring you the highlights of our full-service agency work for the last quarter.

In this edition, we focus on two of our newer clients, Parameta Solutions and Lifetime Capital. We are also excited to announce our recent award wins for BNY Investments. If you want to find out how you could push your marketing campaigns even further, get in touch.

BNY Investments

We are excited to share some great news! Our team has recently been recognised with several prestigious marketing awards, highlighting the incredible work we’ve done over the past year with our long-standing client, BNY Investments.

Across our eight-year relationship with BNY, we have created over 5000 assets, including video, podcasts, advertising, and sales tools, achieved a 290% increase in unique visitors to web pages, and achieved 11x outperformance of industry benchmarks for LinkedIn performance. We now have five global B2B Marketing Awards for our work with BNY Investments. These accolades are a testament to our continued partnership and cross-functional synergies driving both marketing and sales success at the firm.

 


 

Parameta OTC Report Campaign

This project seized the existing opportunity for an annual statement report on the state of the OTC markets, considering their size, shape, scale, strengths, weakness, opportunities, and threats.

This would be an ownable, repeatable asset that Parameta would be known for across all audience groups. Sourced from surveys and interviews with leading market players, from business to regulators, it also provides significant content generation potential.

Key themes were split across three chapters: Technology and Innovation, Market Efficiency and Risk and Opportunities. The 2024 report was not only the first edition, but it also supported the launch of Parameta’s new brand. We have just commenced the research phase for the 2025 report.

The report was gated to capture leads, and released in four stages by chapter, with the intention of achieving greater longevity in market.

We produced talking head videos of senior stakeholders and an infographic to summarise findings and highlight key information and stats. As well as LinkedIn promotion, hard copies were distributed at key meetings and events.

“It’s the biggest piece of marketing work we have ever done, and really sets Parameta apart from competition,”

Head of Sales, EMEA

 

Lifetime Capital

Lifetime Capital have ambitious plans for future growth in the UK and overseas. Ahead of this exciting next stage of growth the financial brokerage specialists engaged us to modernise their brand and make it more appealing to a wider demographic.

Our collaborative brand strategy approach unearthed the essence of the company’s personality, which is full of energy and a genuine, relentless focus on over delivering for their clients, no matter the size of their budgets.

Our revised brand embodies these attributes, using a ‘bento’ design style to reflect energy with a modern palette and use of typography that portrays their modern thinking and accessibility to all.

Agency services provided

Brand strategy

Brand design

Brand guidelines

Tone of Voice guidance

Design artwork

Brand guardianship

Brand guardianship

Recent wins

Our multi-format, advisor channel marketing activity promoting BNY Investment’s Fixed Income solutions has picked up awards from the prestigious financial services think tank, Gramercy Institute, as well as a Gold at the global Elevation Awards for B2B marketing excellence.

Executed across web, social, programmatic, ABM and live events, the campaign built on our ‘Be Intentional with your fixed income’ proposition and evolved it into a comprehensive funnel-led campaign.

Get in touch

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