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Every project starts with a clear objective and the right strategy. We combine insight, creativity and specialist financial services expertise to deliver work that solves business challenges, strengthens brands and creates meaningful engagement with the audiences that matter most.
Team Editions
Say hello to your potential team, each a master of their respective craft.

Layna Marshall
Head of Agency
Layna is Head of Agency at Editions Financial, bringing over 25 years' experience across the financial and professional services sectors. She leads the agency's strategic direction, oversees the delivery of complex client programmes and builds trusted partnerships through commercial insight, exceptional client service and a collaborative approach.

Kevin Hearn
Director of Strategy
Kevin is Head of Strategy at Editions Financial, with over 20 years' experience spanning agency and client-side marketing. He leads the agency's strategic function, ensuring every client engagement is underpinned by clear commercial thinking, brand expertise and insight-driven strategy that helps global financial services clients achieve lasting business impact.

John Cooper
Executive Director of Content
John is Executive Director of Content at Editions Financial, shaping the agency’s strategic approach to content and how it creates, activates and amplifies ideas. With over 20 years’ experience in B2B content marketing, he has developed high-impact, insight-led campaigns for leading organisations across the public and private sectors.

Alex Burden
Group Strategist
Alex shapes strategies that help clients strengthen their brands and deepen audience engagement. With a career spanning journalism, research, PR, marketing and content, she brings a breadth of experience and a strong belief in the power of words to influence behaviour, shape perceptions and drive action.

Calum Baird
Senior Video Editor
Calum is Senior Video Director at Editions, leading the agency’s award-winning video capability and overseeing creative direction, production and delivery. With over 14 years’ experience as an award-winning editor and motion graphics animator, he brings extensive expertise across film, animation and digital content for corporate and social audiences.

Chris Cano
Content Manager
Chris is a Content Manager at Editions, working closely with clients to turn their content marketing objectives into effective, engaging content initiatives. With eight years’ marketing experience, including four years as an in-house copywriter, he combines strong client management skills with a sharp understanding of content and a genuine passion for the power of words.

Graham Gilhooley
Senior Designer

Olivia Hack
Senior Strategist
With over ten years’ experience across project and account management, Olivia brings a strong strategic and commercial perspective to Editions. She leads the strategic direction of US client accounts, working across strategy, editorial and creative teams to develop ideas and content approaches that meet client objectives and deliver impact.

Alex Laird
Senior Content Manager
Alex is Senior Content Manager at Editions, leading content delivery and quality across a key client account. With more than 20 years’ experience in B2B content marketing, he has extensive expertise in partnering with financial services clients to develop engaging, effective content and campaigns that connect with diverse audiences.

Yvie Le Roy
Account Director
Yvie is a senior client and project lead at Editions, managing content delivery and stakeholder relationships for major global clients. With over 10 years’ experience across marketing and project management, she combines strong audience insight with commercial expertise to deliver complex programmes on time, to budget and to a high standard.

Susie Hall
Senior Account Manager
With 20 years’ experience in project and event management, Susie brings exceptional organisational and delivery expertise to Editions. She coordinates complex client projects from initiation through to delivery, working closely with stakeholders to ensure high-quality outputs, effective financial management and delivery on time and to budget.

Gus MacIntyre
Creative Director
Gus is Creative Director at Editions, responsible for shaping the agency’s creative vision and driving the continued evolution of its design offering. With over 25 years’ award-winning experience, including senior agency leadership and his own successful practice, he brings extensive expertise in building distinctive creative solutions for financial services clients.

Marco Manni
Senior Designer
With 20 years’ experience in design, Marco brings extensive creative and technical expertise to Editions. He develops concepts and visual solutions across digital and print, translating briefs and brand guidelines into engaging work while managing projects, workflows and deadlines from concept through to delivery.

Danni Poulton
Senior Copywriter
With more than a decade’s experience in content writing, Danni brings a strong combination of editorial expertise and creative flair to Editions. She has worked with international clients across finance, technology, SaaS and digital marketing, creating content across a wide range of styles and formats that builds engagement, drives action and delivers measurable results.

Finnbar Scherczer
Video Editor
With extensive experience across the full video production process, Finn brings strong technical and creative expertise to Editions' in-house video team. He oversees production, editing and distribution, creating high-quality visual content for clients ranging from local businesses to global corporations, with advanced expertise in the Adobe Production Suite.

Jennifer Smith
Senior Designer
With nearly 10 years’ experience in design, Jennifer brings a strong blend of strategic thinking and creative execution to Editions. Working across complex brand environments, she creates impactful brochures, reports, digital and social content, helping clients translate brand guidelines into engaging, effective communications.

Jon Watkins
Editorial Director
Jon is Editorial Director at Editions, overseeing the quality, consistency and effectiveness of client content from brief through to final delivery. With over 20 years’ experience across client-side and agency environments, he combines strong editorial expertise with strategic insight to create content that meets client objectives and delivers impact.

Holly Ward
Motion Designer
With 15 years’ experience in motion design and animation, Holly brings a distinctive blend of creative and technical expertise to Editions. She creates tailored animated content across social, advertising, film, television and digital, with experience working for blue-chip clients and organisations including Drinkaware, the Scottish Government and the Atlantic Salmon Trust.

Marta Winogrodzka
Designer
A multidisciplinary designer with a particular passion for editorial, Marta brings a versatile creative skillset to Editions, working across social, reports, magazines and digital content. Highly proficient in Adobe Creative Suite, she combines strong visual thinking with an eye for detail to create engaging, well-crafted work across a range of formats and client needs.