BNY Investments
We are excited to share some great news! Our team has recently been recognised with several prestigious marketing awards, highlighting the incredible work we’ve done over the past year with our long-standing client, BNY Investments.
Across our eight-year relationship with BNY, we have created over 5000 assets, including video, podcasts, advertising, and sales tools, achieved a 290% increase in unique visitors to web pages, and achieved 11x outperformance of industry benchmarks for LinkedIn performance. We now have five global B2B Marketing Awards for our work with BNY Investments. These accolades are a testament to our continued partnership and cross-functional synergies driving both marketing and sales success at the firm.
Parameta OTC Report Campaign
This project seized the existing opportunity for an annual statement report on the state of the OTC markets, considering their size, shape, scale, strengths, weakness, opportunities, and threats.
This would be an ownable, repeatable asset that Parameta would be known for across all audience groups. Sourced from surveys and interviews with leading market players, from business to regulators, it also provides significant content generation potential.
Key themes were split across three chapters: Technology and Innovation, Market Efficiency and Risk and Opportunities. The 2024 report was not only the first edition, but it also supported the launch of Parameta’s new brand. We have just commenced the research phase for the 2025 report.
The report was gated to capture leads, and released in four stages by chapter, with the intention of achieving greater longevity in market.
We produced talking head videos of senior stakeholders and an infographic to summarise findings and highlight key information and stats. As well as LinkedIn promotion, hard copies were distributed at key meetings and events.
“It’s the biggest piece of marketing work we have ever done, and really sets Parameta apart from competition,”
Head of Sales, EMEA
Canaccord Genuity
Business Owners Campaign: We were briefed to develop a cut-through, lead-generating digital campaign aimed at business owners in various stages of their business exit.
As this was a new dedicated audience target for Canaccord, we created a stand-out visual approach to bring the proposition to life and be memorable.
We worked with Canaccord’s media and SEO agencies to ensure we maintained best practice across all digital channels to support the capture of prospect data. An original gated guide supported lead generation mechanics.
We also developed the customer journey, webpage layouts and associated content to sit at each stage of the funnel. As part of this, we built a campaign landing page that prompts visitors to download the guide, with the option of interacting with ungated content to increase interest and tease the overall insight contained within the guide. This includes a short introductory video, and both written and video case studies.
Once lead gen information was supplied, prospects could then opt into an email nurture campaign, serving them campaign content appropriate to Business Owners, eventually moving them into Canaccord Wealth’s always-on comms to nurture their growing relationship.
Our strategy insights showed that 75% of people who sell their business regret doing so within 12 months, demonstrating a distinct emotional feature that transcended the financial, legal, and practical mechanics of a business sale. The sensation of losing purpose, finding themselves not ready to slow down for retirement, or unsure on how to progress their legacy with their family, is precisely what business owners need to keep in mind when they move towards a business exit or sale.
Based on the insight that business owners can potentially lose sight in the prioritisation of their own personal financial goals amidst the busy timelines of a sale, we developed the campaign proposition: DON’T LOSE YOURSELF IN YOUR BUSINESS EXIT.
It also provided Canaccord the opportunity to emphasise that their expertise focuses on the individual and position the idea that personal wealth planning is not an ‘add-on’ or ‘cross-sell’.
Agency services provided
Campaign strategy
Content strategy
Brand development
Conceptual copywriting
Art direction
Design artwork
Brand guardianship
Shoot support
Post-production
Editing
Motion graphics
Website
Social media
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