Smart lead scoring strategy for better conversions
How do you know when a marketing lead is ready to convert to sales? What’s the right amount of time to nurture them? Learn how to get tactical in your lead scoring strategy.
Women in Wealth 2024: Are you ready?
Today, 32% of the world’s wealth is held by women, and it’s thought that soon, they will be collectively responsible for $93trn– up from $77trn in 2020. But research by Oliver Wyman predicts that the finance industry is missing out on $700bn’s worth of revenue by ignoring women in wealth. Questions your organisation should be […]
The Consumer Duty Act: Insurance and marketing impacts
The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?
Safeguard against lost loyalty and increased costs
What does this current period of financial instability mean for marketers seeking to retain customers? Editions delves into how to support customers with content that can improve loyalty.
Financial tech and wellbeing: why marketing matters
When it comes to financial wellbeing, is the rise of financial tech a blessing or a curse? And what role can marketers play in ensuring new technologies benefit vulnerable customers?
