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Asset Management

30th March 2017

John Cooper

Executive Director of Content

For marketers in Asset Management, whether targeting intermediaries or institutional clients, content marketing offers a number of benefits:

  • It can add value to increasingly self- directed investors in their search for yield.
  • It can help retention by reassuring investors shaken by macro-economic volatility.
  • It can build thought leadership with intermediaries in the post-RDR landscape.

Some of the best financial services content marketing campaigns have come from the asset management sector, but those who succeed are the ones who have a content marketing strategy in place.

Click either of our ebriefs below to learn the rules for success in effective content marketing and how to succeed in thought leadership.

Where Asset managers fail at thought leadership


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About the author

John Cooper

Executive Director of Content

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