Lifetime Capital

Brand redesign

Lifetime Capital have ambitious plans for future growth in the UK and overseas. Ahead of this exciting next stage of growth the financial brokerage specialists engaged us to modernise their brand and make it more appealing to a wider demographic.

Our collaborative brand strategy approach unearthed the essence of the company’s personality, which is full of energy and a genuine, relentless focus on over delivering for their clients, no matter the size of their budgets.

Our revised brand embodies these attributes, using a ‘bento’ design style to reflect energy with a modern palette and use of typography that portrays their modern thinking and accessibility to all.