OTC Report Campaign

This project seized the existing opportunity for an annual statement report on the state of the OTC markets, considering their size, shape, scale, strengths, weakness, opportunities, and threats.

This would be an ownable, repeatable asset that Parameta would be known for across all audience groups. Sourced from surveys and interviews with leading market players, from business to regulators, it also provides significant content generation potential.

Key themes were split across three chapters: Technology and Innovation, Market Efficiency, and Risk and Opportunities. The 2024 report was not only the first edition, but it also supported the launch of Parameta’s new brand. We have just commenced the research phase for the 2025 report.

The report was gated to capture leads, and released in four stages by chapter, with the intention of achieving greater longevity in market.

We produced talking head videos of senior stakeholders and an infographic to summarise findings and highlight key information and stats. As well as LinkedIn promotion, hard copies were distributed at key meetings and events.