Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.
Our own in-depth research shows that men and women have distinctly different attitudes towards wealth. So how do you communicate effectively with women about money?
We explore the answers to this question in our latest Editions Financial report, The Gender Lens: Successfully Engaging Women Through Smart Financial Services Marketing.
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