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The marketing world stands still for no-one.

From evolving audience needs to new regulations and new ways of thinking about marketing, we offer actionable insights to help you add more intent to content.

Women in Wealth 2024: Are you ready?

Today, 32% of the world’s wealth is held by women, and it’s thought that soon, they will be collectively responsible for $93trn– up from $77trn in 2020. But research by Oliver Wyman predicts that the finance industry is missing out on $700bn’s worth of revenue by ignoring women in wealth. Questions your organisation should be […]

The Consumer Duty Act: Insurance and marketing impacts

The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?

Marketing and Insurance Trends 2024

How do insurance companies remain relevant in an ever-shifting landscape and growing risks? And how do marketers keep on top of the insurance trends for 2024?

Safeguard against lost loyalty and increased costs

What does this current period of financial instability mean for marketers seeking to retain customers? Editions delves into how to support customers with content that can improve loyalty.

Financial tech and wellbeing: why marketing matters

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