How to engage with the pre-pension population
John CooperExecutive Director of Content
Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”
They’re not asking themselves what we all think is the logical question: “How do I afford retirement?” In fact, 1 in 3 UK adults has no private pension provision.
What does this mean for professionals marketing to pre-pension audiences?And how can we calm fears and communicate better when discussing pensions?
Our latest Editions Financial guide – The Pre-Pension Population is Afraid…Very Afraid: Finding a new voice for financial communication – looks to answer these questions.
We are here to help
Interested in getting to grips with building loyalty and supporting customers? If you want support with content that can improve customer loyalty and financial wellbeing, get in touch today.