BNY Mellon
We work with BNYM IM’s North America team to deliver tactical content campaigns, channel marketing, thought leadership, event support and podcasts.
Our Relationship
For over ten years we worked across LBG brands developing insightful, impactful and helpful content to help their customers make better financial decisions.
For over ten years we worked across LBG brands developing insightful, impactful and helpful content to help their customers make better financial decisions.
Our content platforms drove business and corporate banking engagement through thought leadership, case studies and cause-driven campaigns. We also created hubs to help car buyers, insurance customers and inexperienced investors make more of their money.
The retail CRM programme we built and executed segmented content by brand and customer segments efficiently and effectively, systematically experimenting with form and theme to capture engagement insights to inform future activity.
Across all activity for LBG we focused on empathy and demonstrating an understanding of the emotional drivers behind financial decision making.
Summary
Divisions
Retail CRM programme
Insurance
Credit Cards
Personal Investments
Corporate Banking
Regions
UK, EMEA
Outputs
Full funnel
Multi-format and multi-channel content
Brand/content toolkits
Events
Fast Facts
- 0+ Year partnership
- 0 Brands
- 0+ Projects
The Intent
We worked across the entire Lloyds Banking Group portfolio, delivering content with intent across retail, business and corporate banking.
New York Life
Our work for New York Life’s Newsroom helps one of the world’s largest insurers engage with current and prospective customers and employees through informative and topical content that shows the value of the brand in everyday life.
Let’s Talk