RBC Capital Markets
We help RBC Capital Markets harness the insight of its industry experts to deliver highly specialist content to corporates and investors across multiple parts of the organisation, regions and sectors.
Our Relationship
We help BNY Mellon Investment Management deliver strategic content campaigns, channel marketing, thought leadership, event support and podcasts.
Our work is based on an in-depth understanding of the complex corners of asset management, and being able to amplify the differentiating features of their products and each of the specialist boutiques that own the solutions, while at the same time building the Investment Management master brand.
Summary
Divisions
US Channel Marketing
BNYM Pershing
Walter Scott
Insight Investments
Regions
UK, US, EMEA
Services
Insight
Strategy
Activation and analysis
Outputs
Full funnel,
Multi-format and
multi-channel content
Fast Facts
- 0+ Year partnership
- 0 Organisation divisions
- 0 Continents
- 0 Gramercy award
The Intent
Our multi-channel, multi-format work calls on the skills of our talented editorial, strategy and studio (design, video and audio) teams – to create hugely engaging podcasts, videos, motion graphics, product marketing assets, email nurture campaigns, and social assets.
Our work with BNYM requires the perfect marriage of technical product knowledge, audience understanding, and editorial and creative impact that evolves as their master brand develops.
New York Life
Our work for New York Life’s Newsroom helps one of the world’s largest insurers engage with current and prospective customers and employees through informative and topical content that shows the value of the brand in everyday life.
Let’s Talk