RBC Capital Markets
We help RBC Capital Markets harness the insight of its industry experts to deliver highly specialist content to corporates and investors across multiple parts of the organisation, regions and sectors.
Our Relationship
We’ve worked with Barclays Bank for over ten years, primarily with their B2B marketing team, helping to solidify their reputation as the informed and helpful industry experts that they are and that their customers expect them to be.
From deep-dive, data-driven thought leadership reports that demonstrate Barclays’ knowledge and expertise around specific industries, macro-economic issues and industry trends, to social media campaigns around cyber security or the future of fintech, our content is at the heart of Barclays B2B strategy for helping its customers and clients make better financial decisions.
Summary
Regions
Corporate Banking
Corporate, ICB,
Fiduciaries, Private Bank,
Investment Bank, Barclaycard,
Partner Finance, Market
Insights, Brand & PR
Regions
UK, US
Services
Insight, Strategy, Activation,
Analysis
Outputs
Full Funnel, Multi-format
Content, Multi-channel
Content, Brand/Content
Toolkits, Events
Fast Facts
- 0+ Year partnership
- 0+ Sector reports
- 0 Organisation divisions
The Intent
Our strategy, editorial and creative teams work closely with Barclays’ Corporate, Partner Finance, Market Insights, ICB, Private Banking and Fiduciaries teams, among others, to deliver strategies and content that help Barclays build closer relationships with clients and customers, and demonstrate its value as a brand to potential customers and partners.
At Editions, we offer Barclays everything they need, from a single point of contact.
Communisis
Communications giant Communisis asked us to help define and refine their complicated go-to-market narrative and bring it to life with a user-centric new website.
New York Life
Our work for New York Life’s Newsroom helps one of the world’s largest insurers engage with current and prospective customers and employees through informative and topical content that shows the value of the brand in everyday life.
Let’s Talk