BNY Mellon
We work with BNYM IM’s North America team to deliver tactical content campaigns, channel marketing, thought leadership, event support and podcasts.
Our Relationship
We are a lead agency for one of the world’s top ten investment banks, helping RBC Capital Markets harness the insight of its industry experts to deliver highly specialist content to corporates and investors.
Our work spans multiple parts of the organisation, over multiple regions and sectors, creating content-led campaigns built around business critical insights.
Summary
Divisions
Capital Markets
Global Research Investment
Management
Brand & PR
Regions
US, Canada, UK/EMEA, APAC
Services
Insight, Strategy, Activation, Analysis
Outputs
Full Funnel, Multi-format
Content, Multi-channel
Content, Product/Brand
Development, Events
Fast Facts
- 0+ Year partnership
- 0+ Countries over three continents
- 0 Organisation divisions
- 0 Gramercy award
The Intent
We work collaboratively from planning to delivery on all campaigns, harnessing our expertise to create thought leadership, product-led propositions and brands, marketing strategies and event activations.
Our recent work around ‘The Changing Face of US Healthcare’ explored new pathways in biopharma. Developing everything from infographics to paid media, podcasts and even events, our high-quality, expert content has helped to enhance RBC’s credentials in this space.
Barclays
We help Barclays Corporate Banking deepen their sector-specific relationships and have a distinctive voice on the critical issues affecting their clients – from ESG to cybercrime.
New York Life
Our work for New York Life’s Newsroom helps one of the world’s largest insurers engage with current and prospective customers and employees through informative and topical content that shows the value of the brand in everyday life.
Let’s Talk