BNY Investments
We are excited to share some great news! Our team has recently been recognised with several prestigious marketing awards, highlighting the incredible work we've done over the past year with our long-standing client, BNY Investments.
We have been working closely with the CMB UK events team, supporting on content and promotion for their busy events programme. During September, we provided a film crew and produced three ‘on the day’ social videos for their WIRED Trailblazer events in London, Birmingham and Bristol.
October also saw us support the team’s Strategies for Growth webinar and their partnership with the UK Black Business Week and Show. This included:
HSBC CMB UK’s 2024 Capex survey received over 1500 responses from business leaders from across the country, exploring their levels of optimism and capex intentions. We supported the team by the writing up the 16-page report and developing a suite of assets to support promotion: including emails, internal talking points for frontline staff to align narratives, and organic social assets.
The International Business Guides continue to be a project that truly shows HSBC’s global reach and expertise, and we are delighted to have been working with HSBC on these guides since 2017. The Guides are aimed at businesses who are looking to expand overseas: combining actionable commercial and cultural insights with rich detail on local values and customs. As a marketing asset, they drive conversion by generating qualified leads for HSBC’s pipeline and reinforcing the bank’s position as the top choice for international trade.
The suite of guides currently covers 33 key markets and delves into critical areas of trade, taxes, sustainability, labour, working practices and more.
In 2017, we developed the initial suite of 18 guides. Since this time, we have overseen the development of an additional 15 guides covering key markets. We have also managed 22 translations across key languages, yearly data updates, and a major brand update to the look and feel of the guides.
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