RBC Capital Markets
We help RBC Capital Markets harness the insight of its industry experts to deliver highly specialist content to corporates and investors across multiple parts of the organisation, regions and sectors.
Our Relationship
Communisis is a marketing services organisation with two distinct areas of focus – secure customer communications for blue chip financial services firms, and stand-out point of sale and sales promotion materials for global FMCGs.
Our task was to create a new website that brought those conflicting specialisms together in one cohesive narrative.
Summary
Regions
Global
Services
Narrative build
Visual Identity
Development
Web wireframing
UX design
Web copy
Web build
Outputs
Website
The Intent
We worked with Communisis to identify themes that were common across the business and to establish a company-wide narrative that brought their ethos to life.
Our new site included an optimised UX to help drive their myriad audiences more efficiently to the content that they would find most helpful and ultimately move them through the final towards contact. We even tweaked their branding as part of a visual identity refresh.
Testimonial
“Editions took the time to understand the diverse nature of our business and found a concise and effective way to speak to our very different audiences with one unified voice.”
Philip HoggarthPresident of OSG Europe
BNY Mellon
We work with BNYM IM’s North America team to deliver tactical content campaigns, channel marketing, thought leadership, event support and podcasts.
New York Life
Our work for New York Life’s Newsroom helps one of the world’s largest insurers engage with current and prospective customers and employees through informative and topical content that shows the value of the brand in everyday life.
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