RBC Capital Markets
We help RBC Capital Markets harness the insight of its industry experts to deliver highly specialist content to corporates and investors across multiple parts of the organisation, regions and sectors.
Our Relationship
New York Life is one of the world’s largest insurers and investment firms – and for many years we have been helping it connect with its audiences through engaging and topical content that shows the value of the brand in everyday life.
Over the past two years, we have expanded our role beyond content creation, into strategy – delivering an always-on planning guide that includes weekly content meetings as well as longer-term planning and idea generation.
Summary
Divisions
Corporate, media and PR
Regions
US
Services
Insight, Strategy, Activation,
Analysis
Outputs
Editorial, design, advertising,
motion graphics, podcasts
The Intent
The New York Life Newsroom is brimming with our content – and we are particularly proud of the content, resources and guides we launched to support New York Life’s clients and staff through the COVID-19 pandemic – including guides on mental health, financial planning and returning to work.
Our intent with New York Life is to continually evolve and optimise their newsroom content by testing new themes, formats and channels while retaining a focus on relevance.
BNY Mellon
We work with BNYM IM’s North America team to deliver tactical content campaigns, channel marketing, thought leadership, event support and podcasts.
Let’s Talk