Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities?
Author Archives: Alex Burden
Create a successful virtual event
Marketers are facing a unique challenge in the coming months, as major brands decide to cancel in-person events, conferences and gatherings. The prospect of scheduling gaps, delayed information-sharing and missed networking opportunities has resulted in pressure on marketing teams to convert existing events into virtual solutions.
How to establish if your content is being read
Attention Economics: why you should audition your content.
Six out of ten people share content without reading it.