Category Archives: Insight
Financial tech and wellbeing: why marketing matters
When it comes to financial wellbeing, is the rise of financial tech a blessing or a curse? And what role can marketers play in ensuring new technologies benefit vulnerable customers?
Safeguard against lost loyalty and increased costs
What is financial resilience and wellbeing?
The world is entering (another) tough period, with far-reaching inflationary impacts on home budgets. The terms ‘financial resilience’ and ‘wellbeing’ keep cropping up – but what do they actually mean for marketers?
Customer centricity is a simple concept – it means putting your customer first in all your strategies. But how do brands achieve this, measure it, and use it for success?
Have your content and EAT it – by building content authority
Is your marketing not feeling like a triumph? Unsure which metrics you should be studying to find the real impact? We’ve got five questions you need to ask your content plans.
Playbook: ESG
The significance of the environmental crisis, social movements and socio-economic divisions, combined with gradual shifts in wealth ownership and buying power, are driving demand for redefinition of business success.
Top 5 podcast pitfalls—and how to avoid them
What may seem like a quick and cost-effective win that capitalizes on a growing trend can end in confusion about whether the podcasts have achieved their true aims. Here we take a quick a look at some of the most common barriers to success.
In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial power, and how to anticipate the largest wealth transfer in history.