I’ve just watched my first blockbuster trailer for Tom Cruise’s new film as a vertical video. Crazy! Both the film and the format.
Author Archives: Kevin Claypoole-McCloskey
The State of Play 2017
Content marketing in financial services has never been more competitive. Has the discipline reached a new level of maturity, or is the journey just beginning?
Brand voice – how to find it in times of crisis
If you thought your market was competitive in normal times, it’s even more so when the going gets tough. But while some of your competitors scramble to protect their share of voice and others retreat into their corporate shells, you have the chance to create an opportunity out of the chaos. A unique voice coupled with an authentic point of view – that content sweet spot – can make you stand out.