Tag Archives: financial wellbeing

Financial tech and wellbeing: why marketing matters

When it comes to financial wellbeing, is the rise of financial tech a blessing or a curse? And what role can marketers play in ensuring new technologies benefit vulnerable customers?

Safeguard against lost loyalty and increased costs

What is financial resilience and wellbeing?

The world is entering (another) tough period, with far-reaching inflationary impacts on home budgets. The terms ‘financial resilience’ and ‘wellbeing’ keep cropping up – but what do they actually mean for marketers?