Tag Archives: content marketing

Photograph of St Pauls Cathedral taken from the Millennium Bridge London

The Consumer Duty Act: Insurance and marketing impacts

The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?

Digital marketing trends in 2020: Social strategy

The final issue of our digital marketing trends in 2020 blog delves into social strategy. From selling direct to customers in sharp, shoppable social posts to messaging lifespan and nano influencers, you can subtly tweak your schedules.

Digital marketing trends in 2020: Customer strategy

The second blog of our digital marketing trends in 2020 series examines another all-important aspect of your marketing – the audience! From increased accessibility to broadening generational focus, we delve into customer centric developments.