Tag Archives: marketing

Women in Wealth 2024: Are you ready?

Today, 32% of the world’s wealth is held by women, and it’s thought that soon, they will be collectively responsible for $93trn– up from $77trn in 2020. But research by Oliver Wyman predicts that the finance industry is missing out on $700bn’s worth of revenue by ignoring women in wealth.

Questions your organisation should be asking today:

  • What does the growth in women’s wealth mean for businesses in practice?
  • How can my industry adapt to the transition?
  • Is my marketing approach fit for the future?

 

Photograph of St Pauls Cathedral taken from the Millennium Bridge London

The Consumer Duty Act: Insurance and marketing impacts

The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?