Tag Archives: content strategy

Women in Wealth 2024: Are you ready?

Today, 32% of the world’s wealth is held by women, and it’s thought that soon, they will be collectively responsible for $93trn– up from $77trn in 2020. But research by Oliver Wyman predicts that the finance industry is missing out on $700bn’s worth of revenue by ignoring women in wealth.

Questions your organisation should be asking today:

  • What does the growth in women’s wealth mean for businesses in practice?
  • How can my industry adapt to the transition?
  • Is my marketing approach fit for the future?

 

Photograph of St Pauls Cathedral taken from the Millennium Bridge London

The Consumer Duty Act: Insurance and marketing impacts

The FCA’s Consumer Duty Act will come into force on 31 July 2023 for new and existing products or services open to sale / for renewal, bringing a watershed for how financial services approach communications. How will insurance marketers need to respond?

Digital marketing trends in 2020: Social strategy

The final issue of our digital marketing trends in 2020 blog delves into social strategy. From selling direct to customers in sharp, shoppable social posts to messaging lifespan and nano influencers, you can subtly tweak your schedules.

Digital Marketing Trends in 2020: Search strategy

To help stimulate creative thinking about your future strategy, we’re delivering a series on the tactics that financial service marketers can activate when the moment is right. In the first of our blogs on digital marketing trends in 2020, we’re looking at search strategy and SEO.