Author Archives: Alex Burden
Marketing and Insurance Trends 2024
How do insurance companies remain relevant in an ever-shifting landscape and growing risks? And how do marketers keep on top of the insurance trends for 2024?
Financial tech and wellbeing: why marketing matters
When it comes to financial wellbeing, is the rise of financial tech a blessing or a curse? And what role can marketers play in ensuring new technologies benefit vulnerable customers?
Safeguard against lost loyalty and increased costs
What is financial resilience and wellbeing?
The world is entering (another) tough period, with far-reaching inflationary impacts on home budgets. The terms ‘financial resilience’ and ‘wellbeing’ keep cropping up – but what do they actually mean for marketers?
Customer centricity is a simple concept – it means putting your customer first in all your strategies. But how do brands achieve this, measure it, and use it for success?
Have your content and EAT it – by building content authority
Is your marketing not feeling like a triumph? Unsure which metrics you should be studying to find the real impact? We’ve got five questions you need to ask your content plans.
In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial power, and how to anticipate the largest wealth transfer in history.
What are the impacts of quantity over quality marketing, and how do we resolve the true cost of communication? We explore why more efficient and effective content is better for your brand, and for the environment, by reducing digital pollution.