Author Archives: Alex Burden
In our 2021 ‘Women and Wealth’ playbook, we examine the upward trajectory of women’s financial power, and how to anticipate the largest wealth transfer in history.
What are the impacts of quantity over quality marketing, and how do we resolve the true cost of communication? We explore why more efficient and effective content is better for your brand, and for the environment, by reducing digital pollution.
UK Consumer trends
Here are five top trends that UK retail banking marketers need to be aware of to thrive in 2021.
Global wealth trends
In a time of constant change, we’ve identified these five trends as some of the biggest impacting Wealth Management this year
Digital marketing trends in 2020: Social strategy
The final issue of our digital marketing trends in 2020 blog delves into social strategy. From selling direct to customers in sharp, shoppable social posts to messaging lifespan and nano influencers, you can subtly tweak your schedules.
Digital marketing trends in 2020: Customer strategy
The second blog of our digital marketing trends in 2020 series examines another all-important aspect of your marketing – the audience! From increased accessibility to broadening generational focus, we delve into customer centric developments.
Digital marketing trends in 2020: Platforms and format strategy
The third issue of our digital marketing trends in 2020 blog explores the audio and visual platforms and formats of your content strategy. Brands can now be found in virtual video games, in mini-documentaries, and on virtual journeys.
Digital Marketing Trends in 2020: Search strategy
To help stimulate creative thinking about your future strategy, we’re delivering a series on the tactics that financial service marketers can activate when the moment is right. In the first of our blogs on digital marketing trends in 2020, we’re looking at search strategy and SEO.
How to market when your audience is in isolation
Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities?