The volatile world of cryptocurrencies has come a long way from its early days in the online underground. A whole new industry has been forged, achieving a scale and value that’s too large to remain on the financial fringes. But while crypto edges closer into mainstream markets, it remains loaded with an unpredictable mix of promise and peril.
Author Archives: John Cooper
How to engage with the pre-pension population
Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”
How brands can win a slice of the booming mid-market
Unsung heroes. The engine of the economy. The backbone of UK business. Sometimes it seems there’s no end to the clichés wheeled out when we decide to hail the contribution of mid-market enterprises. The giants of the future lie within this segment. For banks, they represent a genuine market sweet spot.
Blockchain: Why FS marketers must get with the programme
Billed as the biggest innovation since the internet, blockchain is in the process of revolutionising the financial services sector. To make the most of the opportunities on offer, FS marketers will need to challenge traditional strategies and mind-sets and, above all, overcome their fear of the unknown.
Nine ways blockchain could revolutionise financial services
There has been so much talk about blockchain as a ‘silver bullet’ for financial services that it can be difficult to differentiate hype from reality.
Asset Management
For marketers in Asset Management, whether targeting intermediaries or institutional clients, content marketing offers a number of benefits:
