You know that social media is a vital channel for marketers in the financial services sector, but are you making the most of your digital metrics? Your social benchmarks can give you the edge on competitors – and tell you if those competitors have the edge on you.
The creation of insight rich content remains a rewarding way for asset management companies to demonstrate their expertise. The trick is to make sure that your messages aren’t muddied by the sheer volume of providers saying the same thing.
If you’re wondering where content marketing is headed in 2019, you’re not alone.
Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.
Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”
Unsung heroes. The engine of the economy. The backbone of UK business. Sometimes it seems there’s no end to the clichés wheeled out when we decide to hail the contribution of mid-market enterprises. The giants of the future lie within this segment. For banks, they represent a genuine market sweet spot.
Investors increasingly want to put their money to use in ways that reflect their personal values. Alongside the traditional security, liquidity and yield criteria, another factor is gaining ground: social purpose.
Are you focused on the next gen customer experience? If not, you could be losing out on a whole new future revenue stream. If your business relies on the relationships you build with your customers, then you need to be thinking about the role that digital plays.
Download your copy of the Editions Financial 2018 State of Play US Report or UK Report and measure your content marketing efforts against global benchmarks.
The challenge facing wealth managers today. How can wealth managers attract and engage a younger market?