Author Archives: Kevin Claypoole-McCloskey
Why a unique tone of voice is important in financial services
Why a unique tone of voice is important in financial services
Financial services social benchmarking report
You know that social media is a vital channel for marketers in the financial services sector, but are you making the most of your digital metrics? Your social benchmarks can give you the edge on competitors – and tell you if those competitors have the edge on you.
How to create differentiated thought leadership
The creation of insight rich content remains a rewarding way for asset management companies to demonstrate their expertise. The trick is to make sure that your messages aren’t muddied by the sheer volume of providers saying the same thing.
Inktober – 31 days to draw on inspiration
Editions Financials’ gifted artists and illustrators – and those of us who are not so talented but enjoy a doodle – took up this year’s month-long Inktober Challenge.
Seven social media benchmarks FS brands can’t ignore
How does your financial services brand match up to others on social media and what main benchmarks should you be focusing on?
Should data drive your content marketing strategy?
It’s time for content marketing to prove its worth, but how? Does accountability beat creativity, or is data just a four-letter word?
How to create compelling customer personas
Customer personas have a real Marmite quality with content marketers. But that’s only because of the quality of the insight, analysis and production values that are used to bring these customers to life.
Influencing the Influencers
Should financial services brands develop an influencer strategy?
Influencer marketing was the hottest industry trend of 2017. Google searches for the term increased by 86%. So, should financial services (FS) brands jump on the trend? If yes, what are its rewards, and its risks? What should FS brands consider when developing an influencer strategy?
