Thought Leadership. Everyone does it, right? But not everyone does it right. Executed well, thought leadership content can create a competitive advantage in a crowded field, influence the decision-makers that matter, and generate leads for your business.
The creation of insight rich content remains a rewarding way for asset management companies to demonstrate their expertise. The trick is to make sure that your messages aren’t muddied by the sheer volume of providers saying the same thing.
Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.
Unsung heroes. The engine of the economy. The backbone of UK business. Sometimes it seems there’s no end to the clichés wheeled out when we decide to hail the contribution of mid-market enterprises. The giants of the future lie within this segment. For banks, they represent a genuine market sweet spot.
Suddenly, everyone is talking about customer experience. A seamless, cohesive journey through the funnel and across all touchpoints along the way. This isn’t actually a new idea. What’s new is that most big financial services organisations are beginning to accept that what they have been doing up until now is creating friction, not immersive brand experiences
Our annual State Of Play survey of financial services marketers revealed that the second biggest challenge to effective content marketing is a ‘lack of a co-ordinated strategy’. Nearly 39% of respondents revealed this fact. A surprising 55% of our respondents said they didn’t have a strategy at all.
Our annual State Of Play survey of financial services marketers told us their number one concern related to delivering effective content marketing is ‘producing content that is sufficiently engaging’.
Influencer marketing was the hottest industry trend of 2017. Google searches for the term increased by 86%. So, should financial services (FS) brands jump on the trend? If yes, what are its rewards, and its risks? What should FS brands consider when developing an influencer strategy?