What may seem like a quick and cost-effective win that capitalizes on a growing trend can end in confusion about whether the podcasts have achieved their true aims. Here we take a quick a look at some of the most common barriers to success.
We approach every brief we receive with a blank sheet of paper. We want each request to be considered on its own merits, and not responded to with an off the shelf ‘this always works’ approach.
We highlight the key trends that will be impacting asset management in 2021 and consider the proactive steps that you as a marketer can take to stay one step ahead.
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to represent all UHNWIs (old white guy), happily, today’s society is very different. UHNWIs are young and old, of differing ethnicity and gender, in short, they’re a whole lot more diverse. To be truly inclusive, financial brands need to recognise that each individual wants, and deserves to be, represented. One-size-fits-all is no longer acceptable.
These are unsettling times, for us all as individuals, and for the majority of us, professionally. For our client base in financial services, effective communications with customers and staff will be vital, and content marketing is well-positioned as a crisis response tool.
If you’re wondering where content marketing is headed in 2019, you’re not alone.
46% of financial services marketers said that building a strong brand was their biggest priority.
Customer eXperience (CX) – Overcoming CX paralysis
Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.
Suddenly, everyone is talking about customer experience. A seamless, cohesive journey through the funnel and across all touchpoints along the way. This isn’t actually a new idea. What’s new is that most big financial services organisations are beginning to accept that what they have been doing up until now is creating friction, not immersive brand experiences