What may seem like a quick and cost-effective win that capitalizes on a growing trend can end in confusion about whether the podcasts have achieved their true aims. Here we take a quick a look at some of the most common barriers to success.
Author Archives: Kevin Hearn
How we create content with intent – Part one: Our ‘vital Venn’
We approach every brief we receive with a blank sheet of paper. We want each request to be considered on its own merits, and not responded to with an off the shelf ‘this always works’ approach.
Asset management trends
We highlight the key trends that will be impacting asset management in 2021 and consider the proactive steps that you as a marketer can take to stay one step ahead.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to represent all UHNWIs (old white guy), happily, today’s society is very different. UHNWIs are young and old, of differing ethnicity and gender, in short, they’re a whole lot more diverse. To be truly inclusive, financial brands need to recognise that each individual wants, and deserves to be, represented. One-size-fits-all is no longer acceptable.
Why content marketing is the perfect crisis response tool
These are unsettling times, for us all as individuals, and for the majority of us, professionally. For our client base in financial services, effective communications with customers and staff will be vital, and content marketing is well-positioned as a crisis response tool.
How the industry sees the future of financial services content
If you’re wondering where content marketing is headed in 2019, you’re not alone.
‘Brand purpose’ vs your brand’s purpose
46% of financial services marketers said that building a strong brand was their biggest priority.
How to overcome Customer Experience paralysis
Customer eXperience (CX) – Overcoming CX paralysis
Engaging women through smart financial services marketing
Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.
Inconvenient Truth no.3: Your organisation is working against you
Suddenly, everyone is talking about customer experience. A seamless, cohesive journey through the funnel and across all touchpoints along the way. This isn’t actually a new idea. What’s new is that most big financial services organisations are beginning to accept that what they have been doing up until now is creating friction, not immersive brand experiences