Suddenly, everyone is talking about customer experience. A seamless, cohesive journey through the funnel and across all touchpoints along the way. This isn’t actually a new idea. What’s new is that most big financial services organisations are beginning to accept that what they have been doing up until now is creating friction, not immersive brand experiences
Investors increasingly want to put their money to use in ways that reflect their personal values. Alongside the traditional security, liquidity and yield criteria, another factor is gaining ground: social purpose.
Our annual State Of Play survey of financial services marketers revealed that the second biggest challenge to effective content marketing is a ‘lack of a co-ordinated strategy’. Nearly 39% of respondents revealed this fact. A surprising 55% of our respondents said they didn’t have a strategy at all.
Our annual State Of Play survey of financial services marketers told us their number one concern related to delivering effective content marketing is ‘producing content that is sufficiently engaging’.
The challenge facing wealth managers today. How can wealth managers attract and engage a younger market?
I saw a quote recently from Pablo Picasso. He once said: “You should have an idea of what you want to do. But it should be a vague idea.” That resonated with me because that’s exactly how I approach new content strategy briefs.
For marketers in the Wealth space, content marketing has a number of virtues: