Investors increasingly want to put their money to use in ways that reflect their personal values. Alongside the traditional security, liquidity and yield criteria, another factor is gaining ground: social purpose.
Author Archives: Kevin Hearn
Inconvenient Truth no.2: You’re mis-using content
Our annual State Of Play survey of financial services marketers revealed that the second biggest challenge to effective content marketing is a ‘lack of a co-ordinated strategy’. Nearly 39% of respondents revealed this fact. A surprising 55% of our respondents said they didn’t have a strategy at all.
Inconvenient Truth No.1: You’re not close enough to your audience
Our annual State Of Play survey of financial services marketers told us their number one concern related to delivering effective content marketing is ‘producing content that is sufficiently engaging’.
How you can generate those AHA moments – Insight techniques explained
To truly understand the WHY, we need to use qualitative techniques that unpick customer needs.
Content insight: why you can’t rely on web analytics alone
Why relying on just web analytics to create your insight could be dangerous.
The 2018 State of Play Report
Shifting the demographic dial
The challenge facing wealth managers today. How can wealth managers attract and engage a younger market?
Pablo Picasso’s guide to content marketing strategy
I saw a quote recently from Pablo Picasso. He once said: “You should have an idea of what you want to do. But it should be a vague idea.” That resonated with me because that’s exactly how I approach new content strategy briefs.
Wealth and Private
For marketers in the Wealth space, content marketing has a number of virtues: