The significance of the environmental crisis, social movements and socio-economic divisions, combined with gradual shifts in wealth ownership and buying power, are driving demand for redefinition of business success.
Author Archives: Kevin Claypoole-McCloskey
Format and channel trends
Sometimes, how and where you say something is as important as what you say. We identify the top format and channel trends that all financial marketers should be considering.
US Consumer trends
Five critical trends that we’ve identified for US retail banking marketers to think about this year.
US Small Business Banking trends
These five trends will impact US business banking this year. Here’s how to harness them.
UK Small Business Banking trends
Key trends for UK business banking marketers to consider in 2021, and what to do about them.
Insurance trends
If you are an insurance marketer, you need to read about these five trends and the steps you can take to stay one step ahead of them.
Separate your signal from the post-election noise
How can financial brands engage audiences following the US election result? With smart, snackable content.
Can digital solutions solve the problems of a cashless society?
A cashless society could be the future of payments, but how can digital solutions meet everyone’s needs, even those without bank accounts?
Is coronavirus creating a cashless society in Britain?
It’s funny how rumours get started and help spark cultural revolutions. A quick question to the World Health Organisation (WHO) at a press briefing about whether coins and banknotes might be able to carry the coronavirus has been at least partially responsible for condensing years of the switch to digital payments into just a couple of months.
How content helps insurers differentiate on customer experience instead of price
Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever. But people don’t typically hear much from their insurance providers and that has to change. At the Global Insurtech Summit in London earlier this month, everyone was talking about how insurers need to embrace the customer experience revolution.