From blockchain to open APIs, financial technology is evolving at breakneck speed. Yet few marketing professionals have time to stop and evaluate the impact that new technologies will have on them, their role, and the brand stories they tell.
Tag Archives: Insight
Reinforcing the responsible lending message
As the Bank of England acts to prevent consumer lending overheating, FS marketers should look for opportunities in changing market conditions.
Surviving the UK asset management shake-up
When the Financial Conduct Authority (FCA) launched its market study into the UK asset management sector in November 2015, a storm cloud began brewing over the industry. Now, 19 months on, the city watchdog has published the report and confirmed the ‘remedies’ it wants to see put in place.
Blockchain: Why FS marketers must get with the programme
Billed as the biggest innovation since the internet, blockchain is in the process of revolutionising the financial services sector. To make the most of the opportunities on offer, FS marketers will need to challenge traditional strategies and mind-sets and, above all, overcome their fear of the unknown.
Nine ways blockchain could revolutionise financial services
There has been so much talk about blockchain as a ‘silver bullet’ for financial services that it can be difficult to differentiate hype from reality.
Asset Management
For marketers in Asset Management, whether targeting intermediaries or institutional clients, content marketing offers a number of benefits:
Wealth and Private
For marketers in the Wealth space, content marketing has a number of virtues: