These are unsettling times, for us all as individuals, and for the majority of us, professionally. For our client base in financial services, effective communications with customers and staff will be vital, and content marketing is well-positioned as a crisis response tool.
It can seem like there’s no playbook for the COVID-19 crisis, but more than ever it’s crucial to communicate with clarity, conviction and purpose. We have pulled together actionable insights in a helpful content marketing guide.
Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities?
You may not have realised it, but seasonal movies are in fact all about content marketing. From measuring ROI to personalisation, we reveal the content marketing messages hidden in six famous festive flicks.
Marketers will be familiar with ‘the funnel’ – the marketing model that maps out the theoretical, simplified customer journey towards the purchase of goods or services, originally conceived by American advertising advocate E. St Elmo Lewis back in 1898. The funnel narrows from lead generation at its top, through consideration to conversion: the sale.
LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.
The top 10 asset management firms in the world have millions of LinkedIn followers between them. Importantly, Editions Financial research shows that the top brands are successfully seeing double-digit annual growth in their audiences on this platform and earning thousands of engagements.
Editions Financial’s strategy team has crunched 12 months’ worth of data from more than 100 social media accounts to find out which UK Insurance brands are performing on social media.
The transforming demographics of global wealth provide an exciting opportunity for financial services marketers ready to fully embrace change and capture a new wealth audience.
In this the second part of a two-part series we examine the forces at play, from the concentration of wealth in the hands of women to the impact of an increasingly entrepreneurial culture, and the shift towards greater diversity, both within societies and in terms of global wealth distribution.
In part one, we explored the effect of the wealth audience shift to Generation X and Millennials. If you missed it, read it here.
Six out of ten people share content without reading it.
