Category Archives: Insight
Financial services social benchmarking report
You know that social media is a vital channel for marketers in the financial services sector, but are you making the most of your digital metrics? Your social benchmarks can give you the edge on competitors – and tell you if those competitors have the edge on you.
How the industry sees the future of financial services content
If you’re wondering where content marketing is headed in 2019, you’re not alone.
Inktober – 31 days to draw on inspiration
Editions Financials’ gifted artists and illustrators – and those of us who are not so talented but enjoy a doodle – took up this year’s month-long Inktober Challenge.
How to overcome Customer Experience paralysis
Customer eXperience (CX) – Overcoming CX paralysis
Engaging women through smart financial services marketing
Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.
How to engage with the pre-pension population
Our research shows that people are afraid of retirement. They’re asking questions such as: “can retirement cause dementia?” or “Can pension funds go bust?”
How to create compelling customer personas
Customer personas have a real Marmite quality with content marketers. But that’s only because of the quality of the insight, analysis and production values that are used to bring these customers to life.
How you can generate those AHA moments – Insight techniques explained
To truly understand the WHY, we need to use qualitative techniques that unpick customer needs.
