Category Archives: Insight
Can digital solutions solve the problems of a cashless society?
A cashless society could be the future of payments, but how can digital solutions meet everyone’s needs, even those without bank accounts?
Is coronavirus creating a cashless society in Britain?
It’s funny how rumours get started and help spark cultural revolutions. A quick question to the World Health Organisation (WHO) at a press briefing about whether coins and banknotes might be able to carry the coronavirus has been at least partially responsible for condensing years of the switch to digital payments into just a couple of months.
Digital marketing trends in 2020: Social strategy
The final issue of our digital marketing trends in 2020 blog delves into social strategy. From selling direct to customers in sharp, shoppable social posts to messaging lifespan and nano influencers, you can subtly tweak your schedules.
Digital marketing trends in 2020: Customer strategy
The second blog of our digital marketing trends in 2020 series examines another all-important aspect of your marketing – the audience! From increased accessibility to broadening generational focus, we delve into customer centric developments.
Digital marketing trends in 2020: Platforms and format strategy
The third issue of our digital marketing trends in 2020 blog explores the audio and visual platforms and formats of your content strategy. Brands can now be found in virtual video games, in mini-documentaries, and on virtual journeys.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to represent all UHNWIs (old white guy), happily, today’s society is very different. UHNWIs are young and old, of differing ethnicity and gender, in short, they’re a whole lot more diverse. To be truly inclusive, financial brands need to recognise that each individual wants, and deserves to be, represented. One-size-fits-all is no longer acceptable.
How content helps insurers differentiate on customer experience instead of price
Consumers today want to be able to connect with brands, have access to always-on content and reach the answers they need, fast. And in the current crisis, that connection is more important than ever. But people don’t typically hear much from their insurance providers and that has to change. At the Global Insurtech Summit in London earlier this month, everyone was talking about how insurers need to embrace the customer experience revolution.
The value of content in tough times
It was in June 2008 that I joined the marketing department at large wealth management firm. Barely three months later, the world had changed. Investors endured significant portfolio declines in the following weeks, and financial advisors, wealth management firms and other financial services companies scrambled to pick up the pieces.
Digital Marketing Trends in 2020: Search strategy
To help stimulate creative thinking about your future strategy, we’re delivering a series on the tactics that financial service marketers can activate when the moment is right. In the first of our blogs on digital marketing trends in 2020, we’re looking at search strategy and SEO.