If you are an insurance marketer, you need to read about these five trends and the steps you can take to stay one step ahead of them.
Category Archives: Insight
Asset management trends
We highlight the key trends that will be impacting asset management in 2021 and consider the proactive steps that you as a marketer can take to stay one step ahead.
Global wealth trends
In a time of constant change, we’ve identified these five trends as some of the biggest impacting Wealth Management this year
Separate your signal from the post-election noise
How can financial brands engage audiences following the US election result? With smart, snackable content.
Can digital solutions solve the problems of a cashless society?
A cashless society could be the future of payments, but how can digital solutions meet everyone’s needs, even those without bank accounts?
Is coronavirus creating a cashless society in Britain?
It’s funny how rumours get started and help spark cultural revolutions. A quick question to the World Health Organisation (WHO) at a press briefing about whether coins and banknotes might be able to carry the coronavirus has been at least partially responsible for condensing years of the switch to digital payments into just a couple of months.
Digital marketing trends in 2020: Social strategy
The final issue of our digital marketing trends in 2020 blog delves into social strategy. From selling direct to customers in sharp, shoppable social posts to messaging lifespan and nano influencers, you can subtly tweak your schedules.
Digital marketing trends in 2020: Customer strategy
The second blog of our digital marketing trends in 2020 series examines another all-important aspect of your marketing – the audience! From increased accessibility to broadening generational focus, we delve into customer centric developments.
Digital marketing trends in 2020: Platforms and format strategy
The third issue of our digital marketing trends in 2020 blog explores the audio and visual platforms and formats of your content strategy. Brands can now be found in virtual video games, in mini-documentaries, and on virtual journeys.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to represent all UHNWIs (old white guy), happily, today’s society is very different. UHNWIs are young and old, of differing ethnicity and gender, in short, they’re a whole lot more diverse. To be truly inclusive, financial brands need to recognise that each individual wants, and deserves to be, represented. One-size-fits-all is no longer acceptable.